.Twitter is one of the famous free social networking services that allows its registered members to share and broadcast a 140 character post referred to as tweets. The registered members have accounts, and they can follow other account holders.Twitter likes refers to results that come by when an account’s followers tap on the small heart under the post to show approval or recommendations. In the world where businesses are turning to the digital platform, having a strong presence on Twitter is a must-have if one wants to succeed. The four significant benefits of this service are:

The element of approval and agreement: As mentioned earlier, likes are used to measure the number of endorsements that a post has earned. An account follower will like a tweet because they agree with it and approve its content. Though not shared on their timelines, the approval will speak volumes to anyone who will come into contact with the tweet. The higher number of likes translates to a trusted and approved brand hence making it stronger and quality. This might attract new clients to the brands and services being offered by the account holder.

Bookmark essential articles for future referrals: an individual might be browsing through their twitter account and come by something exciting and interesting but because of time constraints not be able to go through the post or the shared website links.When a tweet has been liked, one can always go back later and go through the entire content. This is possible because when a tweet is liked, it’s stored in the Likes tab in a personal profile.This will ensure that the material can always be referred to at a later date.There are high chances of this follower being converted to a customer.

The likes button in a post can earn an account more followers when a tweet has many likes that means that it is reliable and the services being offered can be trusted; This will make the brand in question stronger hence attracting more followers who without the doubt will be converted into potential clients. An increase in sales for the company will be noted.

When a company posts a tweet, it expects a reaction and feedback from the people who will come in contact with it. Be it positive or negative it will be appreciated because it implies that the message was received. When a twitter user likes a post, it reflects that they had time to go through the content, whichever the feedback, the poster will be aware that the content posted was read because the likes reflect the acknowledgment of reading it.

When running a business, the above benefits of twitter likes cannot be ignored, and as mentioned earlier any company looking at expanding its services beyond to the new digital world should embrace and make use of Twitter as a social service medium to reach to billions of users.This user might or will be possible consumers of the services and products being offered. Increased sales will be eventually realized contributing to the achievement of business goals.